News Alchemists #1: "Journalism is a social process: we need to connect with our audience."

This post was originally published on LinkedIn.

📚 7 interesting articles about audience, community, and sustainability in journalism I came across in the last month or so:

1. The Green Line creates local news for the people turning away from “big-J journalism” 👉 LINK

Sophie Culpepper sharing the amazing work of 🧩 The Green Line, a hyperlocal publication from Toronto, Canada, on Nieman Journalism Lab.

2. Meeting user needs pays: How reader-centric content drives revenue 👉 LINK

Ioana Epure for Media Finance Monitor.

3. Impact investment enters the chat 👉 LINK

🧞Adam Thomas' 2025 Prediction for Nieman Journalism Lab.

4. Journalism is a social process: we need to connect with our audience 👉 LINK

Adam Tinworth on One Man & His Blog.

5. Local newsrooms should have more fun. Your readers and your staff will thank you. 👉 LINK

Hannah Wise for Better News / American Press Institute.

6. The future of news and the promise of community-centered journalism 👉 LINK

Damian Radcliffe for IJNet.

7. From audience to community: An alternative future for watchdog journalism 👉 LINK

Mark Lee Hunter for The Fix Media.