News Alchemists #6: "The future of media lies in building real emotional connections."

This post was originally published on LinkedIn.

Since December, I've been sharing lists of links that speak to the urgent need to change journalism in a more people-centric direction, to heal the broken relationship between our industry and the people we aim to serve. Readings about audience, community, change management, and sustainability that make me think, and give me hope 📚

By popular demand, this is soon becoming a newsletter: the News Alchemists Newsletter. Do you want to receive the curation of links in your inbox when it starts in a few weeks? Leave your contact through this temporary form – while I work on setting things up on Ghost.

Onto today's curation:

1. The year we redefine our relationship with audiences and our role in society 👉 LINK

Textbook example of shameless plug: starting the list with my last article for IJNet. Jokes aside, you should read it. It's very good 😇

2. Community-led listening project offers solutions to journalism’s biggest challenges 👉 LINK

Can't-miss report by Media Cymru and 🧞Shirish Kulkarni. (I mean it, don't miss it.)

3. How different generations perceive and interact with diverse perspectives in the news 👉 LINK

Another can't-miss report, by the fabulous IN/LAB team at Schibsted, led by 🧞Agnes Stenbom.

4. Slovakia’s Denník N’s bold campaign brought 10,000 new subscribers in just four days 👉 LINK

Inspiring results from 🧩 Denník N in Slovakia. By Marcela Kunova on journalism.co.uk.

5. Listening to innovate: Information needs and how to meet them 👉 LINK

Fantastic interview with 🧞Sarah Alvarez on Richard Tofel's Second Rough Draft newsletter.

6. The future of media lies in building real emotional connections 👉 LINK

Wise words by 🧞Mili Semlani on LinkedIn.

7. Head of Future Audiences Monetization isn’t just a title; it’s a mission 👉 LINK

Great post by 🧞Liesbeth Nizet on LinkedIn.